Web app example · a small online retailer
This online shop gives customers a public catalogue, product pages and a cart they can use before signing in. The buying path is suited to a small retailer who wants product discovery and checkout to feel like one connected experience.
Clear product information helps prevent surprises after an order. Decide how stock, shipping, taxes and returns are explained, and make sure customers can review their choices before paying.
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A single-seller storefront offers product browsing, detail pages, a guest cart and paid checkout. Use the sample to name the audience, the main action, and the smallest useful first version. Cleo HQ then helps turn your own brief into a product plan and a working build.
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Give each product a recognizable image, name and price, with enough detail to distinguish similar items. Category browsing can reduce the work when a catalogue grows, but categories should match how customers think about the products. The example links the grid to detail pages; let a shopper open an item without losing their place in the catalogue.
Show the selected items, quantities, prices and order total, and make it easy to remove or change a choice. If shipping or taxes are calculated later, explain that before the customer pays. The sample lets visitors use a cart without signing in; preserve their choices through the checkout step and provide a clear correction path.
State where the shop ships, how delivery costs are calculated, and what timing customers can reasonably expect. If processing time differs by product, explain that on the item page rather than relying on a general policy. The example covers a single seller’s storefront; keep order confirmation consistent with the actual fulfilment process.