Web app example · a founder testing a subscription service
This subscription service example connects a public pricing offer to sign-in, a member dashboard and recurring plans. It gives a founder a way to think through the customer experience on both sides of a purchase.
Plan details need to remain clear from comparison through renewal. Explain what each tier includes, what happens when someone changes plans, and where a subscriber can manage their account after joining.
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A subscription product pairs a public offer and sign-in with a member dashboard, plan management and recurring billing. Use the sample to name the audience, the main action, and the smallest useful first version. Cleo HQ then helps turn your own brief into a product plan and a working build.
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Show the difference in value between plans using limits or capabilities customers can understand, not a long checklist of internal features. Include the billing period and any trial terms near the price. The example has founder-managed plans and a pricing page; keep the wording consistent between the public comparison and the plan a customer sees after checkout.
Give subscribers a useful place to access the product and understand their account status. Depending on the service, they may need to find plan details, update account information, or reach support. The sample connects sign-in to a member dashboard and plan management; decide which actions belong there and make the route to billing help easy to find.
Tell the subscriber when the new plan starts, how the next charge may change, and whether any limits or access will be different. Avoid leaving a customer to infer billing effects from a changed label. The example includes recurring plans; show a confirmation before a change takes effect and send a clear record afterward.