Web app example · a founder preparing a launch
This waitlist page captures interest before a product is ready and gives each signup a place in the queue. A personal referral link lets an interested person invite others, while a live count shows that people are joining.
A signup is a promise to communicate, not permission to send unrelated marketing. Explain what updates people will receive, how referral position changes, and whether the queue order affects access or simply reflects interest.
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A pre-launch signup page collects email addresses, shows queue position and gives each person a link to invite others. Use the sample to name the audience, the main action, and the smallest useful first version. Cleo HQ then helps turn your own brief into a product plan and a working build.
Say what the product is expected to help with, what stage it is at, and what kind of update subscribers will receive. Avoid implying a launch date or feature commitment that has not been decided. The example captures email and shows queue position, so make clear whether joining guarantees early access or only keeps someone informed.
Explain the rule in plain terms before people share their link: for example, whether each verified referral moves a person forward and how duplicate signups are handled. A personal link is only motivating when participants can understand the result. The sample displays a position and referral path; choose a rule that is fair and easy to explain when the queue changes.
Send updates tied to the product they signed up for, and include a simple way to stop receiving them. If the launch is delayed, say so rather than leaving people to infer that the project has stalled. This example begins with email capture, so your signup wording should set a realistic expectation about message frequency and the information you will share.