Getting Started

What is Cleo HQ?

Cleo HQ is an AI-native product studio designed for non-technical founders. You get a team of 12 named AI specialists — strategists, designers, engineers, marketers, and more — who know your business, handle the technical complexity invisibly, and guide you from idea to shipped app without ever opening a terminal, an IDE, or a config file.

The ideas-first flow

Everything in Cleo HQ starts with an idea. Here is how it works:

  1. Describe your idea — Write 2-3 sentences about what you want to build, who it is for, and which platform (web, mobile, or both).
  2. Cleo, Penny, and Mark evaluate — Three specialists run in parallel: Cleo analyses strategic viability, Penny assesses financial feasibility, and Mark scans the competitive landscape. Results land in under 5 seconds.
  3. Name it — Cleo suggests project names based on your idea. Pick one you like, or type your own.
  4. Promote to project — When you are ready, promote the idea into a full project. This creates your kanban board, assigns your worker team, and opens the MVP Builder.
  5. Define MVP features — In the Vision tab, Cleo proposes 5-8 core features for your minimum viable product. Add, remove, or edit them, then finalise.
  6. Build — Your workers generate documentation, create tasks, and (on Builder+) write and deploy code automatically.

What to bring to your first conversation

  • Your idea in 2-3 sentences. What does it do and why does it matter?
  • Who your target user is. Age group, profession, habits — whatever you know.
  • What platform you want. Web app, mobile app (iOS/Android), or both. If you are not sure, start with web.

What happens after you submit an idea

Three AI specialists evaluate your idea in parallel. You receive a combined report with:

  • Viability analysis — Cleo assesses whether the idea has strategic merit and a clear path to users.
  • Financial feasibility — Penny estimates revenue potential, cost structure, and runway requirements.
  • Competitive landscape — Mark identifies existing players, gaps in the market, and positioning opportunities.

After the evaluation, you can chat with Cleo to refine your idea, ask follow-up questions, or pivot before committing to a full project.

Tips for a productive first session

  • Be specific about the problem. “An app that helps dog walkers manage bookings” is better than “a pet app.”
  • Don't worry about technical details. You do not need to know what framework, database, or hosting to use. Your workers handle that.
  • Start with one idea, not five. You can always evaluate more later. Focus your first session on the idea you care about most.