Worker Reference
Your Cleo HQ team is made up of 12 AI specialists. Every worker is available on all plans, including Free. Each one has a distinct role, personality, and area of expertise.
Chief Executive Officer
Strategy, priorities, and first revenue.
When to use
- Strategic decisions and weekly priorities
- Founder task proposals and next-step guidance
- Idea evaluation and MVP direction
Project Manager
Features, tasks, and shipping momentum.
When to use
- Sprint planning and task breakdown
- Daily standups and shipping momentum
- Feature tracking and board management
Frontend Designer
UI design, components, and visual systems.
When to use
- UI/UX design direction and component specs
- Design systems and visual consistency
- Accessibility review and responsive layouts
System Architect
Architecture, code, and technical decisions.
When to use
- Architecture decisions and stack selection
- Code generation and automated builds
- Infrastructure setup and deployment
Marketing Executive
App Store, ASO, and growth strategy.
When to use
- Marketing strategy and growth plans
- App Store optimization and launch campaigns
- Competitive positioning and user acquisition
Sales Executive
Pricing, conversion, and Stripe automation.
When to use
- Sales strategy and pricing models
- Conversion optimization and Stripe setup
- Outreach templates and sales funnels
Accountant
P&Ls, runway, and revenue metrics.
When to use
- Financial planning and P&L spreadsheets
- Revenue tracking and runway estimates
- Unit economics and cost modelling
QA Engineer
Testing, crashes, and release gates.
When to use
- QA testing checklists and bug tracking
- Crash monitoring and release gates
- Test automation and regression prevention
Copywriter
UI copy, onboarding, and content.
When to use
- UI copy, onboarding flows, and microcopy
- Content calendars and editorial strategy
- Email sequences and in-app messaging
Legal Advisor
Privacy, compliance, and App Store policy.
When to use
- Terms of service and privacy policies
- Compliance review and legal risk assessment
- App Store and Play Store policy checks
Business Development
Partnerships, B2B angles, and expansion.
When to use
- Partnership strategy and integration planning
- B2B angles and business development outreach
- Expansion opportunities and channel partnerships
Launch Strategist
Launch campaigns, ads, and go-to-market.
When to use
- Launch campaigns and go-to-market planning
- Multi-channel launch orchestration
- Ad strategy and launch day coordination